Pure Attraction from the Mercedes E-class

November 24, 2012 at 02:44

The great marketing developers of the Mercedes company are as always doing their job well, but today they have passed all other car companies and put themselves at the forefront of the best advertising of cars so far. Their secret lies in the combination of both great forces, which influence men – cars and women. The article before just introduced the concept, however, now we know all the details about the commercial composition of the advertising project.

Photo of the Pure Attraction from the Mercedes E-class

Photo of the Pure Attraction from the Mercedes E-class

There are 30 real high-class models participating in the project. The whole concept lies in the name – the pure attraction. In the picture 30 stunning women are looking at the car and the participator of the project can choose with the eyes of which lady he wants to see the car. The Ladies are standing all over the car, therefore choosing each of them will give you all new perspective to see how the car looks like.

Image of the project for the coupe E-class

Image of the project for the coupe E-class

This is done to show, that the car is perfect from all the angels and that the best friend of the man is a combination of both – a nice and stunning lady and a perfect car. The Mercedes company also launched a special promo video of this project. However, some critics say that it is already quite old-fashioned to put on the same ad women and cars, but we will see.

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