Mercedes-Benz GLA Will Beat the Competition

September 18, 2012 at 12:06

As we have presented earlier, Mercedes-Benz has been developing a competitor to the very popular model of the BMW auto concern, however, as it appeared, the new GLA model will beat not only this company, as the marketers say, but also other indirect competitors. It is expected that a compact crossover Mercedes-Benz GLA will appear at the European dealers and will have the whole sales program ready by year 2014. The main competitors of the model will be BMW X1 and Audi Q3.

Image of the Mercedes-Benz GLA

Image of the Mercedes-Benz GLA

In July, the appearance of the model Mercedes-Benz GLA compact crossover was personally confirmed by the head of Daimler Dieter Zetsche at the launch of production of hatchback A-Class at the plant in the German town of Rashtadt. GLA model will be produced at the same assembly line with the A-Class, and the decision on the development of new products was made by the company due to strong demand for compact models of premium brands.

Picture of the new models of Mercedes-Benz

Picture of the new models of Mercedes-Benz

The family of the new model is remarkably an A-Class range and it will consist of three models, except for the hatchback. In addition to the crossover, a German company plans to release a “four-door coupe” under the name of CLA on the same base, and its modification in the body such as the Shooting Brake.

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