Mercedes Advertises Its Social and Ecological Responsibility

June 12, 2012 at 00:56

Being one of the most known and biggest auto concerns in the market, Mercedes at the moment is very focused not only on developing new models for their costumers, but also is trying to promote its other good sides, like for example social and ecological responsibility. The Company itself and the headquarters were very much concerned with the problems, which interest the consumers nowadays. To our all surprise it appeared, that people are very much concerned with the safety of animals on the roads. In fact, this concern now is far more important than the fuel prices and overall crisis in the auto market, as the research in the US shows.

Image from the Mercedes-Benz E-Class advertising

Image from the Mercedes-Benz E-Class advertising

In such a way. Mercedes decided to make a promo video, where they show not only the fact, that they have extremely good breaking systems, but also that they care about the animals on the road. The advertising shows this picture: funny animal- heroes perform an energetic dance to the song that has already become a classic by Bee Gees «Stayin ‘Alive». Just a hymn of life! The problem of a caring attitude towards animals by drivers is increasingly important in modern advertising of the expensive cars. We should not mention the symbolic song choice, should we?

Image of the animals from advertising

Image of the animals from advertising

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