Investors Are Skeptical about Plans of Mercedes to Increase Sales

November 22, 2012 at 02:19

As the Mercedes company is still dependent on the money recourses, they still have to fight over the investors, however, over the years, there appeared a strong bulk of those, who put their money into this German auto concern. But before every investor decides where he puts money, they can hear a story of how the company will develop in future years, and the problem is that the investors were quite skeptical, when they heard the plans of the Mercedes.

Photo of 2013 Mercedes-Benz A Class

Photo of 2013 Mercedes-Benz A Class

Investors are skeptical about the Mercedes-Benz plans to become the largest car manufacturer of premium and increase sales to 2.7 million vehicles a year by 2020, writes the Detroit News. At the current state the market is dived into parts between many car manufacturers, and saying that they are going to become the leaders is too bold, since the change in the buying habits of the people is very unlikely to occur, as this it simply the human nature. It means that the market share may in fact change for some percents, but certainly it is very unlikely for the major changes to happen.

Image of the Mercedes-Benz presentation in Dubai

Image of the Mercedes-Benz presentation in Dubai

They also doubt that by that date the company will be able to increase operating profit by 10%, that is, to the same level. The downturn was due to the economic crisis all over the world, which affected greatly the luxury car manufacturers.

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