Audi Calls Mercedes For a Duel in Its New Advertising

June 18, 2012 at 00:32

As we all know, advertising is the source of the information. Many people get to know about the product’s existence from the TV advertisings or billboards. In addition, many people think that they are totally true. Otherwise, the government would not let them to be run in the social places and media. Through advertising companies can cover a very broad scope of the population, thus not engaging into advertising is foolish.

Photo of Mercedes-Benz new concept

Photo of Mercedes-Benz new concept

As the Mercedes concern is a luxury one, they simply need to spend lots and lots of money on creating unique and special advertisings, which would turn people to them and move drivers away from other brands. In addition, Mercedes is greatly known for introducing their new concepts through TV advertisings, creating in such a way the sense of waiting and aspiration for the new car.

Photo of Mercedes-Benz E500

Photo of Mercedes-Benz E500

In some countries the law allows you to use the advertising patterns of direct competitors and show their products, even in a negative light (though in most countries it is prohibited.) This possibility is very often used by some manufacturers. For example, Audi has created its advertising model A4. In a small television commercial, we are able to see not only Audi, but also the car of Mercedes-Benz brand. The final model is shown as a kind of junk that should be replaced. Well have to wait for a response from the Mercedes-Benz.

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