Mercedes-Benz Abandoned the Idea of Releasing a Rival to Audi A1

February 26, 2013 at 09:07

As we all are aware of the great competition out there for the Mercedes company, we also realize the fact that the developers have to make their best to beat the models other companies produce. But the company Mercedes-Benz has decided not to release a compact hatchback that could compete with the Audi A1. It is reported by Auto Express edition referring to the head of Daimler Dieter Zetsche.

Mercedes compact car

Image of the Mercedes compact car

«Audi produces compact cars and BMW produces compact models under the brand MINI, but we have decided not to do the same – said Zetsche. – First you need to understand if we have the possibility to be leaders in this segment, and how much we can get”. At this point, according to a top manager, Daimler has enough presence in the compact-car with brand Smart.

Mercedes compact car A-class

Photo of the Mercedes compact car A-class

“We are developing the next generation of Smart with Renault. Smart line of models will be extended, but not to the extent as the MINI. As long as we are only two and four ‘Smartas’ “- said Zetsche. In addition, the head of the “Daimler” does not rule out the possibility of cooperation with the sports car manufacturer Aston Martin, but he noted that it is not among the top priorities. Several years ago, Aston Martin and Mercedes-Benz have been negotiating on cooperation, which came to nothing.

categoryCategories: Models