You Do Not Change Friends – You Change Spare Parts

August 18, 2012 at 12:18

Mercedes auto concern appears to be at the fore front in the car production in Europe, and not only that, it is a luxury car manufacturer, and being a leader and at the same time a luxury car manufacturer is not an easy thing to do and to keep. However, Mercedes is known not only for selling its cars, but also for the after-sell services, such as maintenance. And the Mercedes maintenance services received a new slogan.

Picture of Mercedes-Benz spare parts

Picture of Mercedes-Benz spare parts

A very motivating phrase is now crowing the work of the Mercedes maintenance services. “You do not change a friend – you change spare parts” – is now becoming a philosophy of the Mercedes drivers. A car they drive is more than just a car; it is friend, which accompanies them at their daily activities and also in the moments of sadness and joy. Thus, the company is not only trying to convey that they will help you to take care of your friend after you have purchased a car, but also that if you want to buy a car, better buy a Mercedes, as it will become your friend.

Image of Mercedes-Benz Maintanence Service

Image of Mercedes-Benz Maintanence Service

In such a way, the company is now implementing a program, to open the special maintenance centers in the cities, where the official Mercedes saloons are present. This is believed to greatly increase the customer satisfaction.

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