New Creative Marketing form the Mercedes-Benz Company

November 10, 2012 at 02:08

It is not a secret for everybody that there is sort of a competition between the companies in the car market for the audience, therefore, car manufacturers are trying to find new and creative ways to attract their target market. And the German car maker – Mercedes-Benz is one of the leading companies in that sense. It is the company, which uses the recent boom of the smart phones to push their new models. Not only that the new accessories can now be added into the active systems of the car, but also they will give a possibility to feel the car potential even from the simple magazine.

Image of the S-class Mercedes-Benz car

Image of the S-class Mercedes-Benz car

Mercedes is cooperating with different open-minded people, which help to make their advertising unique. For example, agency 140BBDO has placed an unusual Mercedes Benz advertising in newspapers and magazines, offering readers a unique take a test drive in which their own phones will help them.

Picture of the black S-class Mercedes-Benz

Picture of the black S-class Mercedes-Benz

In order to assess the power of the advertised car, you had to make a smartphone image mirrors and learn more about the campaign. Video that appears on the phone screen serves to demonstrate how the acceleration of the car works, approaching from behind, literally the car in few seconds disappeared from the view. In addition, the car from the ad is a Mercedes-Benz S-class car.

categoryCategories: Competition General
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