Mercedes Asked Twitter Users to Come up With a New Ad

December 12, 2012 at 04:25

The marketing for the global car brands is very important, as it gets more and more complicated every day, because of the growing creativity and uniqueness, which should be updated constantly. However, over the time other competitors were able to create quite good marketing teams and thus they and Mercedes always tory to beat each other in terms of the advertising. However, the German car manufacturer came up with one idea.

Twitter Mercedes Advertising

Image of the Twitter Mercedes Advertising

If Mercedes needs new advertisement, why they should spend their money on it? They can ask the fans to make it and it will bring the greater interest with the word of mouth. Leaders of the automaker Mercedes commissioned to develop a new TV commercial with the users of Twitter. According to The Drum, a campaign, whose goal was to attract attention of a younger audience to the new cars “Mercedes” A-Class was held on October 6-7.

Mercedes Advaertinsg compaign

Photo of Mercedes from the Advaertinsg compaign

The campaign was held under the slogan “youdrive”. Microblogging service offered to subscribers via the hashtag influence the story of the commercial. At the same time, the action got a great attention not only from the participants and simple people, but also from other media. For example, it was aired on a British television show The X Factor.

categoryCategories: Competition